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Low yield cigarettes 'not a healthier option' $9 million campaign
19th December 2005
By: Australian Competition and Consumer Commission
A $9 million consumer awareness campaign advising smokers that 'light' and 'mild' cigarettes are not a healthier option will be launched nationally on 26 December 2005. The Australian Competition and Consumer Commission said the campaign, funded by tobacco companies, will inform consumers of health concerns related to use of 'light' and 'mild' and similarly described cigarettes.
Website: ACCC Media Release
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