In order to improve your internet site and boost your website traffic, with all the correct instruments and also the proper info, along with using them.
Search engine optimization (SEO) is the process of affecting the visibility of a website or aweb page in a search engine‘s “natural” or un-paid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search,academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to “search engine optimizers”, those who provide SEO services.
SEO is short for search engine optimization or search engineoptimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to awebsite by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Key word solidity is very important once you enhance an online page for a variety of search engines. To avert this, at least eighty percent of your respective webpage content must not be search phrases.
Spend-for every-click on set up-ups is definitely an effective way to use internet affiliate marketing techniques on your site. This is actually the quickest company to provide to online marketers, therefore the shell out is small, but you may still create a acceptable amount of cash.
When making your web site, take into account that online search engine spiders are not able to decipher vibrant terminology and period identification labels for example. This confuses search engines quite a lot, especially if search phrases usually are not incorporated.
Whitehat SEO tips for bloggers
Posted August 10, 2007 in Google/SEO
Okay, I’ve got a bunch of pointers to summarize my WordCamp 2007 talk.
First off, here’s the PowerPoint deck that I presented. Google’s PR team was kind enough to verify that it was okay to release. I made the slides from scratch (not even a Google template), so there shouldn’t be any problems with notes in the slides or other metadata. Also note that I made this entire presentation the day of the conference, so let me know if there are unclear parts.
“But Matt, some of that talk is just bullet points! Where’s the context?” you might comment. Ah, I’m glad you mentioned that. John Pozadzides attended WordCamp and taped the talks, and he recently put up a video of the talk.
“But Matt, that transcript has a lot of words. It could take me 20-30 minutes to read all that!” you might comment. Well, I’ve already pointed to Stephanie Booth’s write-up of the session. You could also read the summary that Lisa Barone wrote. Or check out Stephan Spencer’s coverage for CNET.
Now you understand why I blogged about Alex Chiu a while ago; I used him as an example in my talk, so I wanted to explain what those two urls in my PowerPoint meant.
If you read Stephan Spencer’s write-up, he says some people thought that underscores are the same as dashes to Google now, and I didn’t quite say that in the talk. I said that we had someone looking at that now. So I wouldn’t consider it a completely done deal at this point. But note that I also said if you’d already made your site with underscores, it probably wasn’t worth trying to migrate all your urls over to dashes. If you’re starting fresh, I’d still pick dashes.
I also wanted to point out something I’m pretty proud of. If you were at the site review session at Pubcon last year in Vegas, you might remember that there was a chiropractor who wanted to do well for the query [san diego chiropractor]. At the time, Danny Sullivan teased him a bit and said “Well, you might want to put the words ‘San Diego Chiropractor’ together on the page that you want to rank.”
Well Danny, that site owner was David Klein and he took all the PubCon advice from the panel to heart. He started a blog, tweaked the copy on his site, and has even started to learn great linkbaiting techniques. For one thing, he transcribed the video of my talk, which traded some effort on his part to create a useful resource. Even better, he came to WordCamp with a creative idea, a pad of paper, and a digital camera. As he met folks at WordCamp, he had each person write their name, their website, and something that they wanted to do. Then he created an original cartoon of that person doing that thing. Go to the post with Matt Mullenweg and click on the picture of Matt to see what I mean. Matt said he wanted to be a writer, so David posted a cartoon of Matt as a writer.
How is this smart? People love to talk about themselves, and love to see themselves in the spotlight. So these little cartoons are natural linkbait: “Hey look, he drew me as a Photoshop plug-in developer!” How much did it cost to do this particular idea? Practically nothing: just the initial creative brainstorming and a little bit of elbow grease.
It was neat to see a regular site owner go from not knowing much about SEO in November 2006 to really improving his traffic with some creativity and straightforward changes. A good SEO can tune up your web site. But if someone is willing to take the time to study SEO, look for fresh ideas, and put in some effort, a regular person can definitely improve their website (and rankings!) as well. To see that come true with a chiropractor that several of us gave feedback to just last year was really exciting. That’s one of the big things that has stayed with me from WordCamp.
This info is based on metrics like Quantcast scores. Talk platforms like discussion boards can be a great way to hold to your website.
Top 10 SEO TipsBY CHRIS SUTTON | APRIL 23, 2010
SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top 10 SEO Tips to help you get the best search results for your website.
When you are operating a business website, especially one with an online store, it is crucial that your site can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful.
This is where SEO (search engine optimisation) comes into the picture. Why is it so important? Well, SEO is one of the keys to the success of your online business.
What is SEO? Wikipedia defines it as:
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”
Website ranking is determined by many factors, the relevance of the keyword or search terms to what the searcher is seeking, the popularity of the search term amongst the people who actually search, as well as technical elements such use of keywords/phrases in page titles, use of all keywrods and phrases within the body text etc. By understanding search terms and developing appropriate SEO strategies, your website can gradually improve its search engine rankings.
The following Top 10 SEO tips are simple techniques that you can use to start improving the search engine ranking of your website.
Top 10 SEO Tips
1. Encourage respected, industry-related websites to link to your web pages
This is the most important factor in optimising your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. A website is like a destination in a sprawling city, and links are the roads leading to it. The search engines also treat these links pointing to your web pages as ‘votes’, and the more ‘votes’ you have from good quality and relevant websites, the better.
2. Satisfy the search engines’ appetite for informative text
Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can’t ‘read’ images and animations, so they need informative text. Give the search engines plenty of reading material. This is their food.
The other benefit of providing lots of helpful information on your site is that website owners are more likely to link to your pages and the search engines will reward you for these inbound links.
3. Do some keyword research
Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.
To be found on the Web and communicate with your customers, you need to speak their language and address their particular needs. It’s much easier to optimise web pages for keywords relating to a niche market’s needs (e.g., Australian women looking for shoes size 10 and over, as opposed to people across the globe looking for general footwear).
Two free keyword tools
4. Make sure each web page has a unique title and unique content
Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It’s important to have a different title for every web page. Need help with page titles and how to edit them?
Search engines rank web pages, not websites, so each page can only be optimised for a handful of keywords and you can’t optimise every page for the same set of keywords. If you try to fill a single page with all of the keywords related to your business, no single keyword will stand out to the search engines and they will not consider the page to be a good match for any specific search query.
5. Use your keywords in your web pages
Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.
6. Speak your target market’s language
Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers’ language and you will also help the search engines understand what you offer. Search engines are not good at ‘reading between the lines’ and you can help them by being specific in your choice of words.
Imagine that an Australian is searching the web for science fiction and fantasy books to buy. He types ‘science fiction books’ into Google. He also tries ‘sci fi books’ and ‘new sci fi’. Google looks for Australian web pages that best match his queries.
Google will choose Example 1 (which clearly offers ‘science fiction books’, ‘sci fi’, ‘new in science fiction’ in ‘Australia’) over Example 2 (which offers ‘stock’, ‘titles’ and ‘new releases’). To a search engine, ‘titles’ could refer to DVDs, magazines or books — it’s not absolutely clear that Planet 9 sells books and more specifically, science fiction and fantasy books. Although a customer might infer that ‘Planet 9′ probably has something to do with sci fi, a search engine won’t necessarily make the connection.
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7. Update the text content of your website
The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.
8. Study your site’s statistics
Use your SiteSuite website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.
Have you paid to have your site listed in a particular directory? Check your website statistics to confirm if that directory is driving traffic to your site.
9. Add interactive features to your website
Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.
10. Look at your competitors’ site content
Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don’t, or do you service an area they don’t cover? Make sure the distinction is clear to your customers and the search engines.
Given the importance of ensuring your website is easily found in Google and other search engines, we’ll continue to provide updates to our Top 10 SEO Tips and other SEO advice, as well as occasional guest blogs by SEO professionals. But whether you follow our top 10 SEO tips or not, you simply can’t ignore your website’s ranking, your business might depend on it.
Blogs get ranked easily because search engines like google like set up details and new content material. Back links are crucial in getting a higher position in seo.
Launching a new website is hard. Launching a new brand with that new website can be downright madness.
Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:
Versus the new website:
Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.
That’s A Lot of Redirects
Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.
First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.
We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.
Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.
So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.
I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.
Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:
- Enhanced in-page to see where people were clicking.
- Page scrolling to see how far down people were going on our pages.
- Event tracking to see how people interacted with our video.
- Event tracking to see how often people clicked on our contact information.
If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.
Holy Crap: We Aren’t No. 1 For Our Name
That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”
Page 3. PAGE 3?!
Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (three-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.
Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.
While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.
Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.
I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.
Keeping Momentum Post Launch
Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.
At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.
And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.
There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.
My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.
It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.
If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.
Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.
A web site road map can assist search engine to directory of your own internet pages. Also a small site could have a massive affect having a website guide, a website map does wonders for your personal seo.
I keep close ties to ex-clients in industries known for their less ethical approaches, just to see what does and doesn’t work. Not surprisingly, all the old black hat tricks I used to play keep working.
Here’s a look at some of the darker shades of search engine optimization (SEO).
Making the Wrong Page Rank
Influencing the SERP ranking of one’s competitor might be hard. Influencing which page on their domain ranks is much easier. If the wrong page ranks, they’re likely to miss a conversion.
This is a trick derived from a specific search engine reputation management (SERM) tactic. Instead of pushing a negative result down, you can replace it by a neutral/positive page on the same domain. This way you don’t have to match all the domain related factors before focusing on relevance and page importance.
The new result replaces the old one, thus removing a negative result from the top 10.
Both these pages are relevant for Viagra. You can influence which one ranks.
To exploit this on a competitor:
- Find an alternative page on their domain with some search term focus.
- Find PageRank (link value without particular relevance) anywhere on the Internet.
- Link from the page with PageRank or redirect it to the page you want to have ranking.
- If enough link value is passed, the second page outranks the original one.
Re-using Link Value for a Different Sentiment
The way you get websites to link to you can be different from the way you use it to rank. As long as these links aren’t removed, you can even spread an opposite message.
Research focused on the death toll caused by Viagra is probably much more linkable than a website selling it. Even mainstream media might link to this.
Once the newsworthiness of the research is over, all these links will have ended up in news archives and many links will never be removed. Re-using the link value then becomes easy.
If the new message focuses on the same search term, it will take over the original ranking. Your “Buy Viagra Now” page probably makes you more money than the old research.
To use this to your advantage:
- Create a linkable message with the theme of the desired search term. Being against something popular or proving a popular statement is very linkable.
- Make sure the links will remain after you change the message.
- Change the message on the old URL or use a 301 redirect to re-use the link value.
Ratting Out Your Competitors
This is the most common type of black hat SEO. I know quite a lot of SEOs that report on every paid link they can find. Do so many people want to help Google, or is it in their own best interest?
There are many things your competitor purposefully or accidentally does, that might be seen as spam. If they benefit a lot from it and if it can even get them a penalty, you can choose to point this out to Google.
The most important tip for submitting a spam report: “Make sure you don’t violate any rules yourself!” Because you submit a spam report from your Google Webmaster Central account, they could know who you are.
New Black Hat Options Keep Arising
Most old black hat tactics keep working and new ones are continuously being added. When search engines like Google fill one hole, they open another.
It is fun to be on the forefront of this battle, but illogical for most websites to even consider.
If you’re not experienced enough to oversee the possible consequences, don’t get into black hat. If you’re certain about wanting this uncertainty, look me up at a future conference.
In line with the ideas included in the following paragraphs, your web site could use an additional appearance. Through the use of these details, help make your site far better.